Many photographers confuse flash units and light.
It is true that flash is light, but without accessories it remains a harsh directional light. What really makes the difference is how you shape light.
Elinchrom is renowned in the World for the quality, performance and price of our accessories. Today, many users around the world already use the best softbox system on the market, Rotalux and many wish that the whole range could be accessible to their flash system.