"What I love about beauty photography is you have more room to experiment with lighting. With fashion photography that is not an editorial, it can be rather bland because you are trying to sell clothing, and sometimes the brand's needs are rather generic. This is why I believe AI, and Augmented reality might be a threat to anyone who solely photographs fashion for a living.
When it comes to lighting beauty, I believe the audience and brands are always hungry for a new creative way to sell their products - using unique lighting and color treatments.
You can look on Instagram and see everything from Pat Mcgrath, who shoots everything with an iPhone, to Tom Ford, who combines moody lighting with Medium Format cameras. In other words, the sky's the limit, and there are no rules. I do caution myself and others not to let ourselves get trapped into being formula photographers known for one thing because once folks are tired of the trend you are shooting, creative directors and brands will be less attracted to you and your style."