“Throughout life, I've been in some dark places and some rough situations. I believe we all have, and those shape us into who we become. For me, remembering how a certain situation made me feel in the past has become a building block of the emotional response I aim to achieve in my stories. I also aim to create images based on the childhood or life I wish I had. I grew up in the city between four small walls, having not seen much of the world. I never had peace and quiet, open space, or access to a magical sunset every day. In a way, I try to create these "feelings" just to experience them.
Every image starts with an emotion: loneliness, sadness, anger, fear, happiness, or anything under the sun. I then try and craft a relatable story around this with influence from my childhood memories or someone else's. This next leads to a sketch and a description of the concept.
After the concept is final, I scout for a location, cast talent, and coordinate the set design, color, and light. Generally, my team also produces a short film of these concepts. We use these to demo a service I offer to clients, called The Cinema Experience.